Flair is defined as a place of synergy for different branches of fashion, where the talent of a new community of designers can be created and showcased.This concept arises from the need to reach a new collective, the incentive to create a new community, and the drive to foster a new network of creativity within the company.
It focuses on the search for users who bring freshness, innovation, personality, and character, so that they can grow freely and give rise to a new branch of fashion design synergies that sets itself apart from everything that already exists. Zara Flair materializes in a three-story building around which various activities take place. It is defined as a place of synergy for different branches of fashion, where the talent of a new community of designers can be created and showcased.
Project in collaboration with Zara.